About the job
Unity Foods Limited is one of the Largest FMCG that
operate across Pakistan. We are currently recruiting for Brand
Manager (Flour) for our office based in Karachi.
Job
Responsibilities:
- Developing strategies and managing
marketing campaigns across print, broadcast and online platforms to ensure
that products and services meet customers’ expectations and to build the
credibility of brands.
- Carrying out market research to keep
up to date with customer trends, as well as trying to predict future
trends.
- Analyzing the success of marketing
campaigns and creating reports.
- Supervising advertising, product
design and other forms of marketing to maintain consistency in branding.
- Collaborate with product, growth, and
marketing teams to build a strong relevant brand.
- Translate primary and secondary
research into insights that powers advertising strategies.
- Ideate omni-channel creative campaigns
for offline and online channels.
- Build strategies to effectively
communicate product values across the customer lifecycle.
- Lead content marketing across all
relevant channels and build a strong community.
Qualification:
MBA/BBA in
Marketing or relevant field.
Experience:
Minimum 03-05 Years’
Proven experience as Assistant / Brand Manager or similar role.
Candidates having
experience in FMCG specifically in Biscuits , Nimko/
Confectionary would be preferred.
Skills:
- Experience in building strong brands.
- Clear understanding of markets, sales
& distribution, competitor activity, consumer & shopper behavior,
category management & business insights in FMCG context.
- Precise attention to detail and
project timeline management.
- Creative thinker and innovator.
Job Type: Full-time
Education:
- Bachelor's (Required)
Experience:
- Brand: 4 years (Required)
