About the job
POSITION SNAPSHOT
Location: Lahore,
Punjab
Company: Nestlé Pakistan
Full-time
Qualification: Bachelors or master’s degree in marketing or business-related
field
Experience: 3-5 years of brand management or sales experience in the FMCG
industry or in media house for strategy and planning
Position Summary
As a Brand Manager you will need to delight your target customers, uncover
consumer insights, translate brand elements into plans, go-to-market strategies
and deliver innovative marketing campaigns. You will be looked up for key
learnings which can attract our customers, improve our brand positioning as
well as customer experience
A DAY IN THE LIFE OF A BRAND MANAGER
As a Brand Manager you will be required to:
- Develop an understanding of the
in-store environment, define desired relative price, provide
recommendation to pricing and promotional strategy, propose SKUs for key
channels and key customers.
- Develop/update consumer portrait and
drive consumer engagement funnel for the brand.
- Analyze brand positioning and consumer
insights. Work in partnership with communication agencies and ensure all
brand communication contributes to enhancing the company image of a
trusted Nutrition, Health & Wellness (NHW) leader.
- Shape and communicate Nestlé’s vision
and mission.
- Measure and report performance of your
respective marketing campaigns and assess ROI/KPIs.
- Understand the business impact of
Marketing and Trade spends on your brand.
- Apply innovation levers,
contribute/execute innovation pipeline, maintain vibrancy via relevant
renovation for your brand.
- Monitor product distribution and
consumer reactions.
- Devise innovative growth strategies.
What Makes You
Successful
- 3 to 5 of years’ experience in
managing a branding, working with creative agencies or media houses with
experience in strategy & planning
- Understanding of commercial strategy
& operations including three-year business plans, integrated
commercial planning and building brand the Nestlé way (BBNW) processes, as
well as the business processes beyond marketing e.g. finance,
manufacturing, procurement, supply, demand planning
- Strong analytical skills partnered
with a creative mind
- Data-driven thinking and an affinity
for numbers
We are Nestlé, the largest food and beverage company. We are 308,000
employees strong driven by the purpose of enhancing the quality of life and
contributing to a healthier future. Our values are rooted in respect: respect
for ourselves, respect for others, respect for diversity and respect for our
future. With more than CHF 91.4 billion sales in 2018, we have an expansive
presence with 413 factories in more than 85 countries. We believe our people
are our most important asset, so we'll offer you a dynamic inclusive
international working environment with many opportunities across different
businesses, functions and geographies, working with diverse teams and cultures.
Want to learn more? Visit us at www.nestle.com.
